Rajo Laurel
Partner-designer

The name Rajo Laurel is synonymous with a sense of romance and femininity, with fashion that’s always contemporary and yet classic in its elegance.

Rajo’s love for fashion is rooted in his early years, but it was in his young adulthood when his talent became truly apparent. Armed with a management degree from De La Salle University in Manila and design training from New York’s Fashion Institute of Technology and Central Saint Martin’s in London, Rajo Laurel has made his mark on the landscape of Philippine fashion. Fifteen years into his career, he has received several awards for fashion design and entrepreneurship.  Along with many major fashion shows (both in the Philippines and abroad) under his proverbial belt, Rajo is also an active participant in the Philippine arts and culture scene. He contributes his talents to costume design for theater and other artistic collaborations. He is an endorser of several brands of quality in the Philippines, and is a permanent judge on Project Runway Philippines two seasons running.

Passionate about his work, progressive, and very much a keen businessman, Rajo Laurel is much-sought after for of his trademark sophistication and femininely luxurious style.  His first company Rajo Laurel Enterprises (RLE) is the flagship, House of Laurel was launched in 2004. HOL is the prêt-a-porter line to complement Rajo Laurel’s bespoke section, a young design-driven company fueled with the ideology of luxury, romance, and forward thinking.

Amina Aranaz-Alunan
Partner-designer

A bag designer and SoFA co-founder, this Ateneo de Manila alumni is dedicated to sharing her passion for design with her students. After a stint as a fashion stylist with ABS-CBN Publishing's Chalk magazine she packed her bags for Italy where she graduated Cum Laude from Istituto Marangoni in Milan, she returned to Manila to build the family bag brand, ARANAZ. She was awarded by Philippine Daily Inquirer’s Super as the Designer of the Year for 2006 and was nominated in the accessories designer category at the Mega Fashion Awards 2007. Known for her flair for fashion, she is also often cited as one of Manila's style icons.