It is a little tongue-in-cheek, a little (or very) cheesy, and could even be confusing at times. So why Rags2Riches?
You see, we started with literal "rags," discarded fabric that are usually made into rags or rugs for cleaning and basic home use. One of our co-founders used the name "Rags to Riches" as a journey and a mantra of sorts – transforming poverty to progress, from rags to riches. We thought “riches” should be more than just about income or money. "Riches" is about overall wellbeing and being truly joyful.
While we use "R2R" now, "Rags2Riches" is part of our origin story – one that came about because of a dream of transforming lives and communities.
You can know more about our story here!
Our S/S 2017 collection, Versions, embraces the beautiful complexity of the R2R Woman and adapts to the multiple transformations she makes every day while still weaving together the values she carries. Each piece in this collection transforms into two completely different personas, adapting to the different versions of the R2R Woman.